Alright, let's just jump right in to this, shall we?
As it is the first in the assignment list, I figured it would be best to start out with the Lucasfilm page analysis. Navigating from the main screen (highly visually interesting in itself) to the "Divisions" section, I found my way to the intro page for Industrial Light & Magic found at http://www.lucasfilm.com/divisions/ilm/.
At first glance, the page presents itself immediately as spartan, clean, and futuristic. Grey, silver, and white dominate the page, the content sandwiched between large gray slabs on either side. The narrow view it creates focuses and condenses the fairly meager amount of information, giving it more apparent volume than a full landscape layout would. The body itself is shiny and new, reminiscent of the science fiction interiors one might encounter in Kubrick's 2001 or in the immaculate hallways of Star Wars' Cloud City.
The Lucasfilm logo is small and understated, black on white, with a faint shadow to give it depth; it is neighbored by simple black titles for each of the primary sections of the site. A light grey box sits below the top bar, with a bold, greyscale gradiated title proclaiming that I have found the Divisions section of the site. Below this heading are lightly contrasted headings leading to the various sub-organizations within the Lucasfilm entity. To the left is one of the few splashes of color on the page, a comic-book style illustration depicting an integrated visual montage of a dinosaur, Indiana Jones and friends, and a man jumping through an inferno, representing projects that the company has worked on. The same illustration can be found on the Lucasfilm main page, tying the the two together as a unit.
Set within the grey box, below the Divisions headings is a panel, brushed aluminum in appearance that displays a large Industrial Light & Magic logo on the far right, neighboring a brief description of ILM's accomplishments in a neutral sans-serif font. The right portion of the panel is curved, bordering an image of X-Wing fighters approaching the Death Star. The station itself in the picture fades from normal at the top to a faintly green grid skeleton at the bottom, calling attention to the computer graphics capabilities that ILM presents to its customers. The photo is captioned in white letters crediting ILM for the scene.
As a whole, the page comes across as professional and informational with only subtle hints to the colorful, creative worlds that Lucasfilm is responsible for. Everything about the page is sparse, from text to graphics. It contains only small suggestions for further exploration into the dedicated sites it links to. It is more a simple map than a guidebook, pointing the way to more detailed information, but presenting little solid knowledge of the subject.
Monday, August 31, 2009
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